BEST OF 2025 best of 2025
As 2025 draws to a close, Dr. Barbara Sturm celebrates an exciting year full of new product innovations, skincare education, exclusive events and more.
— NEW —
SKINCARE
INNOVATIONS
— NEW —
SKINCARE INNOVATIONS
CERAMIDE DROPS FACE OIL
“I created CERAMIDE DROPS as a multi-tasking skincare booster to help restore your skin’s natural barrier function for a healthier, radiant complexion.”
– DR. BARBARA STURM
EVERYTHING HYDROGEL MASK
“I created the EVERYTHING HYDROGEL MASK as a full-face solution with the same fast, glow-giving results as our EVERYTHING EYE PATCHES. It’s my go-to for an instant skin reset – before events, on the go, or for a moment of self-care at home.”
– CHARLY STURM
HOLIDAY GIFTING
ADVENT CALENDAR
Featuring iconic innovations — including the HYALURONIC SERUM, FACE CREAM and GLOW DROPS — this limited-edition calendar is the ultimate way to experience Dr. Sturm’s most coveted skincare formulations.
WINTER KIT
Discover Dr. Sturm’s winter skincare ritual. Featuring seven signature formulations housed in a limited-edition, velvet-green bag, this curated kit is designed to protect, soothe, and nourish skin throughout the season.
HYALURONIC SERUM HOME & AWAY SET
A full-size bottle of the award-winning HYALURONIC SERUM – along with a convenient travel size for when you’re on-the-go.
SUPER ANTI-AGING DAY & NIGHT SET
A day and night duo that delivers advanced anti-aging ingredients to hydrate, firm, and visibly smooth the complexion.
FACE CREAM HOME & AWAY SET
A full-size, bestselling FACE CREAM for your daily routine, paired with a travel-friendly size – perfect for weekend getaways.
BODY ESSENTIALS SET
Essentials that exfoliate, nourish, and hydrate – leaving skin smoother, softer, and visibly refreshed from head-to-toe.
EVENTS HIGHLIGHTS
SKIN SCHOOLS & MASTERCLASSES
Dr. Barbara Sturm shared her science-backed, anti-inflammatory philosophy through global masterclasses and Skin School Lives with guests like Leomie Anderson and Radhi Devlukia, exploring key anti-inflammatory topics and empowering people to make informed, confident choices for their skin everywhere today.
FASHION WEEK
This season, team STURM brought the signature STURMGLOW™ to London and Paris Fashion Week, supporting the Simone Rocha, 16Arlington, Conner Ives and Zimmerman shows. Make-up artists prepped models with curated routines and specially selected products for runway-ready skin.
EVENT HIGHLIGHTS
Event highlights included an immersive anti-inflammatory press trip at Palazzo Fiuggi, a panel at London’s HEALF HX25 Summit, becoming Harper’s Bazaar Woman of the Year’s Skin & Spa Sponsor, and Dr. Sturm’s inspiring Vogue College of Fashion talk on future.
TEAM STURM'S 2025 FAVORITES
Discover Team STURM’s most-loved products this year.
ENZYME CLEANSER
"This is my favorite way to start and end the day. It leaves my skin feeling deeply clean but never tight, giving me a fresh, radiant base for everything that follows.”
– Juna Kim,
E-Commerce Assistant
ULTIMATE HYDRATION DUO
"I love the ULTIMATE HYDRATION DUO – it feels so personal to my skin. I got to customize it to fit my exact needs, and the results are great."
– Andrée de Lafontaine,
E-Commerce Manager
FACE CREAM RICH
“This is my skin saviour. It melts into my skin beautifully and keeps my complexion calm and nourished, even on dry or travel heavy days.”
– Laura Toma,
Head of Product Innovation Planning
GLOW DROPS
“These are my secret to a fresh, luminous finish. A few drops transform my skin when it’s looking lackluster – perfect for no-make-up days or mixing into foundation.”
– Leyla Rudolf,
Head of Copy
BEST OF 2025 best of 2025
As 2025 draws to a close, Dr. Barbara Sturm celebrates an exciting year full of new product innovations, skincare education, exclusive events and more.
— NEW —
SKINCARE
INNOVATIONS
— NEW —
SKINCARE
INNOVATIONS
CERAMIDE DROPS FACE OIL
“I created CERAMIDE DROPS as a multi-tasking skincare booster to help restore your skin’s natural barrier function for a healthier, radiant complexion.”
EVERYTHING HYDROGEL MASK
“I created the EVERYTHING HYDROGEL MASK as a full-face solution with the same fast, glow-giving results as our EVERYTHING EYE PATCHES. It’s my go-to for an instant skin reset – before events, on the go, or for a moment of self-care at home.”
– DR. BARBARA STURM
– CHARLY STURM
HOLIDAY GIFTING
HYALURONIC SERUM HOME & AWAY SET
A full-size bottle of the award-winning HYALURONIC SERUM – along with a convenient travel size for when you’re on-the-go.
SUPER ANTI-AGING DAY & NIGHT SET
A day and night duo that delivers advanced anti-aging ingredients to hydrate, firm, and visibly smooth the complexion.
FACE CREAM HOME & AWAY SET
A full-size, bestselling FACE CREAM for your daily routine, paired with a travel-friendly size – perfect for weekend getaways.
BODY ESSENTIALS SET
Essentials that exfoliate, nourish, and hydrate – leaving skin smoother, softer, and visibly refreshed from head-to-toe.
WINTER KIT
Discover Dr. Sturm’s winter skincare ritual. Featuring seven signature formulations housed in a limited-edition, velvet-green bag, this curated kit is designed to protect, soothe, and nourish skin throughout the season.
ADVENT CALENDAR
Featuring iconic innovations — including the HYALURONIC SERUM, FACE CREAM and GLOW DROPS — this limited-edition calendar is the ultimate way to experience Dr. Sturm’s most coveted skincare formulations.
EVENTS HIGHLIGHTS
SKIN SCHOOLS & MASTERCLASSES
FASHION WEEK
EVENT HIGHLIGHTS
Dr. Barbara Sturm shared her science-backed, anti-inflammatory philosophy through global masterclasses and Skin School Lives with guests like Leomie Anderson and Radhi Devlukia, exploring key anti-inflammatory topics and empowering people to make informed, confident choices for their skin everywhere today.
This season, team STURM brought the signature STURMGLOW™ to London and Paris Fashion Week, supporting the Simone Rocha, 16Arlington, Conner Ives and Zimmerman shows. Make-up artists prepped models with curated routines and specially selected products for runway-ready skin.
Event highlights included an immersive anti-inflammatory press trip at Palazzo Fiuggi, a panel at London’s HEALF HX25 Summit, becoming Harper’s Bazaar Woman of the Year’s Skin & Spa Sponsor, and Dr. Sturm’s inspiring Vogue College of Fashion talk on future.
DIGITAL
ANTI-INFLAMMATORY HAUS:
THE HYDRATION EDITION
NOT IN NEW YORK? STEP INSIDE THE DIGITAL HAUS
Discover Dr. Barbara Sturm’s world of molecular science, anti-inflammatory skincare and holistic lifestyle - all from the comfort of your own home. Immerse yourself in our Digital Haus, where every click unlocks expert skincare education, exclusive panel discussions with special guests and play-to-win skincare treats.
ANTI-INFLAMMATORY HAUS:
THE HYDRATION EDITION
16-18 MAY, 2025
In celebration of Dr. Barbara Sturm’s bestselling HYALURONIC SERUM, we hosted a first-of-its-kind townhouse takeover at 214 Lafayette in Soho, led by Dr. Sturm and a panel of industry experts and special guests. Anti-Inflammatory Haus: The Hydration Edition offered an immersive exploration of anti-inflammatory skincare science, hydration, nutrition, movement, and mindfulness. From the ‘underwater’ check in area to a rooftop anti-inflammatory lounge for exclusive talks, guests journeyed through a multi-sensory blueprint for total-body wellness and longevity.
DIGITAL
ANTI-INFLAMMATORY HAUS:
THE HYDRATION EDITION
NOT IN NEW YORK? STEP INSIDE THE DIGITAL HAUS
Discover Dr. Barbara Sturm’s world of molecular science, anti-inflammatory skincare and holistic lifestyle - all from the comfort of your own home. Immerse yourself in our Digital Haus, where every click unlocks expert skincare education, exclusive panel discussions with special guests and play-to-win skincare treats.
SPOTLIGHT ON:
MIAMI SPA & BOUTIQUE
This year, Dr. Barbara Sturm opened her new Miami Spa & Boutique in the iconic Miami Design District. The modern, minimalist space features two treatment rooms, a couples room and a full-body, red light therapy room for optimal holistic wellness and longevity. The spa offers a full menu of Dr. Sturm’s high-performance treatments, including her advanced Thermal Sculpt Renewal Facial and pioneering Exoso-metic Growth Factor Facial, alongside state-of-the-art longevity-led wellness therapies.
TEAM STURM'S 2025 FAVORITES
Discover Team STURM’s most-loved products this year.
ENZYME CLEANSER
ULTIMATE HYDRATION DUO
FACE CREAM RICH
GLOW DROPS
"This is my favorite way to start and end the day. It leaves my skin feeling deeply clean but never tight, giving me a fresh, radiant base for everything that follows.”
– Juna Kim,
E-Commerce Assistant
"I love the ULTIMATE HYDRATION DUO – it feels so personal to my skin. I got to customize it to fit my exact needs, and the results are great."
– Andrée de Lafontaine,
E-Commerce Manager
“This is my skin saviour. It melts into my skin beautifully and keeps my complexion calm and nourished, even on dry or travel-heavy days.”
– Laura Toma,
Head of Product Innovation Planning
“These are my secret to a fresh, luminous finish. A few drops transform my skin when it’s looking lackluster – perfect for no-make-up days or mixing into foundation.”
– Leyla Rudolf,
Head of Copy
YOUR SEASONAL FAVORITES
SPRING
SUMMER
AUTUMN
WINTER
THE GOOD C VITAMIN C SERUM
SUN DROPS SPF 50
THE BETTER B NIACINAMIDE SERUM
HYALURONIC SERUM
You (and your skin) loved the brightening effects of this rejuvenating serum after a long winter and its skin-friendly formula, which is made up of three types of Vitamin C.
As summer arrived, you reached for this broad-spectrum sun serum to shield your skin. The lightweight formula protects against UVA / UVB and leaves skin with a natural, healthy-looking glow.
Refining pores, smoothing texture and evening skin tone was your priority in autumn, so it made sense that this skin perfecting serum became your go-to for the new season.
During winter, intensive hydration and protection from environmental aggressors (think pollution, indoor heating and the cold), made you reach for this bestselling serum.
YOUR SEASONAL FAVORITES
SPRING
SUMMER
THE GOOD C VITAMIN C SERUM
You (and your skin) loved the brightening effects of this rejuvenating serum after a long winter and its skin-friendly formula, which is made up of three types of Vitamin C.
SUN DROPS
SPF 50
As summer arrived, you reached for this broad-spectrum sun serum to shield your skin. The lightweight formula protects against UVA / UVB and leaves skin with a natural, healthy-looking glow.
AUTUMN
WINTER
THE BETTER B NIACINAMIDE SERUM
HYALURONIC
SERUM
Refining pores, smoothing texture and evening skin tone was your priority in autumn, so it made sense that this skin perfecting serum became your go-to for the new season.
During winter, intensive hydration and protection from environmental aggressors (think pollution, indoor heating and the cold), made you reach for this bestselling serum.
THE SPACE
The soothing, stress-free atmosphere of the space was created by architect Tobias Freytag. The aesthetic encapsulates the simple, yet luxurious spirit of the Dr. Barbara Sturm brand. Smooth concrete tables, delicate brass details, floating light fixtures and floor-to-ceiling windows are just some of the intricate design elements. A mirrored ceiling curves into the back wall of the space, adding a sense of infinity and serenity.
THE DISCOVERY TABLE
The Discovery Table allows customers to discover and try the full range of products while getting expert advice from an expert aesthetician. Dr. Sturm’s experienced team will give personal consultations and help answer skincare questions. Interactive screens and tablets offer customers further product and lifestyle information at their fingertips. In addition, customers can attend masterclasses and community events to better understand skincare, healthy ingredients and how to pursue the anti-inflammatory lifestyle.
THE TREATMENT ROOMS
The LA Boutique & Spa accommodates three treatment rooms, two express facial rooms and two infrared saunas where customers can enjoy treatments from Dr. Sturm’s wide-ranging spa menu, including the Super Anti-Aging Facial, Instant Glow Facial, Clarifying Facial, Brightening Facial, Darker Skin Tones Facial and Men’s Facial. Dr. Sturm will also be premiering advanced beauty and wellness technologies at the LA Boutique & Spa.
DR. STURM SAYS
“It’s been my dream to deliver the #SturmGlow to Los Angeles. LA is the most advanced beauty and wellness city in the world. It is a place where new ideas are born, tried and adopted, especially in beauty, health and wellness. LA has also become a spiritual second home to me: I met my husband and got married in Los Angeles and have so many wonderful friends here. I simply love to be here.”
MOST TRENDING ON SOCIAL
- Everything Eye Patches -
ANTI-INFLAMMATORY HAUS:
THE HYDRATION EDITION
16-18 MAY, 2025
In celebration of Dr. Barbara Sturm’s bestselling HYALURONIC SERUM, we hosted a first-of-its-kind townhouse takeover at 214 Lafayette in Soho, led by Dr. Sturm and a panel of industry experts and special guests. Anti-Inflammatory Haus: The Hydration Edition offered an immersive exploration of anti-inflammatory skincare science, hydration, nutrition, movement, and mindfulness. From the ‘underwater’ check in area to a rooftop anti-inflammatory lounge for exclusive talks, guests journeyed through a multi-sensory blueprint for total-body wellness and longevity.
SPOLIGHT ON:
MIAMI SPA & BOUTIQUE
This year, Dr. Barbara Sturm opened her new Miami Spa & Boutique in the iconic Miami Design District. The modern, minimalist space features two treatment rooms, a couples room and a full-body, red light therapy room for optimal holistic wellness and longevity. The spa offers a full menu of Dr. Sturm’s high-performance treatments, including her advanced Thermal Sculpt Renewal Facial and pioneering Exoso-metic Growth Factor Facial, alongside state-of-the-art longevity-led wellness therapies.
DIGITAL
ANTI-INFLAMMATORY HAUS:
THE HYDRATION EDITION
NOT IN NEW YORK? STEP INSIDE THE DIGITAL HAUS
Discover Dr. Barbara Sturm’s world of molecular science, anti-inflammatory skincare and holistic lifestyle - all from the comfort of your own home. Immerse yourself in our Digital Haus, where every click unlocks expert skincare education, exclusive panel discussions with special guests and play-to-win skincare treats.
THANK YOU FOR BEING PART OF OUR FAMILY
"I wish you a happy holiday season filled with warmth, light and joy and look forward to sharing more exciting innovations and skincare education with you in 2026.”
Dr. Barbara Sturm
THANK YOU FOR BEING PART OF OUR FAMILY
“I wish you a happy holiday season filled with warmth, light and joy and look forward to sharing more exciting innovations and skincare education with you in 2025.”
Dr. Barbara Sturm
